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Together Design London Charbonnel et Walker Packaging Design Easter Collection

Charbonnel et Walker
Crafting a distinctive Easter experience.

Charbonnel et Walker wanted to celebrate the spirit of Easter with a fresh, joyful seasonal range that captured the brand’s signature elegance while feeling distinctly different from their core offering. The challenge was to create packaging that was decorative, luxurious, and instantly recognisable as Charbonnel while also integrating seamlessly with the core range for a cohesive in-store presence.

The Solution
Inspired by the charm and whimsy of Bloomsbury design, we created a painterly and playful packaging system adorned with white rabbits, primrose-yellow hens, and soft pastel hues. Touches of gold edging and ornate patterns added the sense of glamour and refinement that’s unmistakably Charbonnel et Walker. We carefully curated the colour palette to harmonise with the brand’s core range, ensuring the Easter collection could sit alongside it without feeling disconnected, striking a balance between seasonal flair and brand consistency.

The Impact
The collection’s beauty and practicality were recognised with a FAB Award, affirming its success as both a commercial and creative standout in seasonal retail.

Together Design Charbonnel et Walker
Together Design London Charbonnel et Walker Packaging Design Easter Collection
Together Design London Charbonnel et Walker Packaging Design Easter Collection
Together Design London Charbonnel et Walker Packaging Design Easter Collection
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Tweakit Sustainable Packaging Together Design London

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Brand identity, brand architecture and packaging design for Plants by Deliciously Ella, an exclusive plant-based food range for Waitrose

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