Take a look at our Spring/Summer 2026 trend report, where the design landscape feels a little less polished and a lot more playful. Here’s a sneak preview of our favourite finds:

Year of the Horse is galloping far beyond traditional celebrations. Across fashion, beauty and confectionery, brands are embracing the symbol with bold reds, playful horse motifs and collectible packaging. What was once a regional moment is becoming a global design cue, blending cultural storytelling with limited-edition flair and gift-worthy spectacle.

Download full report here.

Brands are leaning into a hazy, grainy aesthetic where illustrations feel airbrushed, dreamlike and just a little out of focus. Soft-edged horses galloping through colour clouds, melting florals and faces that appear and disappear like a half-remembered dream. Seen in campaigns from Hermès to Selfridges, the look feels like a digital daydream. It’s recognisable, but not quite, inviting the viewer to pause, squint and fill in the blanks – creating imagery that feels atmospheric, emotional and intriguingly unfinished, like catching a memory before it fully forms.