Making the complex simple
Epicor, the US based software company, launched its refreshed brand to its 27,000 customers, 3,800 employees, 1000s of partners and the world at large earlier this year. The rebrand, signalled by a refined brand positioning, clarity of message and refreshed visual identity, is a statement of Epicor’s ambition and aims to deliver their vision to build a world of better business.
Together Design are delighted to have worked with Epicor on this full-scale programme, a real ‘moving mountains’ brief that saw us reposition the business and fundamentally alter their go to market strategy. The bold new approach simplifies the journey for customers and strengthens Epicor’s offering by focusing on their core differentiators of deep industry expertise, experience across the supply chain and curated ERP solutions delivered through genuine partnership with their customers. ‘Made with you, for you’ is Epicor’s mantra.
In a short time, and working entirely remotely through the Covid pandemic, we got our heads around an incredibly complex industry and a business that has grown, over almost 50 years, through merger and acquisition to a turnover of nearly $1billion. We worked with teams across the organisation to ensure a strategy and visual design that represents their collective ambition, is differentiated in the market, resonates with customers, galvanises teams internally and is fit for the future.
For a company rightly proud of its affinity with its customers, a sense of partnership and empathy was missing in communications materials. Not anymore. We put the customer at the heart of the new branding and Epicor’s warmth and expertise shines through. There’s a friendly softness to the shapes of our brand illustrations and confidence in the strong logo and clear typography. Customer photography looks you straight in the eye. Colours are bold enough to have clout and bright enough to have energy.
Our designs are fluid and uncluttered because that’s what Epicor delivers – brilliant, seamless solutions.
Following the delivery of the core brand framework and visual identity guidance, we developed the brand architecture, streamlining 70+ products into 5 core industry areas with clear naming principles and protocols. For us the best rebrands are internally focussed and externally felt – Epicor’s exciting transformation is a great example of this. The result is smart, fresh and optimistic. Straightforward, yet effortlessly stylish.