Molang – Irresistibly cute and effortlessly cool

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Together Design Molang Style Guide

From sketchbook doodle, to Facebook sticker, to global online sensation – cute and cuddly Molang is loved by millions. Working with the team at Millimages and creator Hye-Ji Yoon, our task was to create a design system for licensees that champions the kawaii-cool characters, and amplifies the Molang name, to create bold, iconic and instantly recognisable products.

Part of the challenge (and fun!) was to create a versatile system that can flex for a wide range of Molang fans, from our fashion conscious minimalists to our more-is-more Molang devotees. The final style guide has a wealth of patterns, placements, character poses and typographic assets as well as detailed packaging guidance.

We have fallen in love with Molang and can’t wait for new audiences to discover their irresistible charm.

Together Design Moland Style Guide Identity Guidelines
Together Design Molang Style Guide

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