Pointing the way to the next must-read books
Following on from designing the identity for the publishing house, Transworld, we also refreshed one of their imprint identities. Bantam’s previous chicken had been crowing from the rooftops since the 1940s and no longer matched the modern, bold books Bantam was releasing.
The new chicken logo has been spruced up and perched atop a weathervane, confidently pointing forward just as their books do. The imprint’s, best-selling, award winning books and authors are the hero, with Bantam the proud presenter guiding book lovers to the next best read.