Showing love for rescue animals
Battersea's Wear Blue for Rescue campaign aims to galvanise animals and humans to show their love and support for rescue dogs and cats, who need a second chance in life. The charity commissioned us to develop a symbol and design toolkit. This provided a clear visual identity, with the symbol serving as an emblem of support for rescue that our animal and human supporters could wear proudly.
- Brand strategy
- Naming and messaging
- Visual identity
- Style guides
A nose for an idea
We created the clever and distinctive rescue symbol by combining a heart with the nose of a pet. Our design kit and style guide shaped the symbol’s application on merchandise such as badges, t-shirts, tote bags and collars, which raised funds for Battersea and the wider animal rescue sector.
Designed with versatility in mind, the rescue symbol, graphic style, messaging and activation ideas we developed soon became the heart of the wider campaign. We were delighted to see it come to life across marketing and social media, as well as the above the line ad campaign created by FCB Inferno.
Wear Blue for Rescue cut through, engaged, primed and drove participation. Audiences got involved in showing their love for rescue, whether that be through buying Wear Blue for Rescue product, wearing a free pet tag or pin badge or sharing their support on social. Money raised through the campaign went to Battersea who support rescue cats and dogs everywhere. The campaign has enabled many other organisations to get involved and show their support, including partnerships with Andrex, QPR, London Fire Brigade and Aardman’s Shaun the Sheep and Bitzer.
Need a campaign that makes good