Day-to-night restaurant concept
Following on from our Basecamp brand refresh we have collaborated with the team again, to create the naming and visual identity for Baseology, a new restaurant and bar concept opening in Basecamp rental properties across Europe.
Baseology is a welcoming all-day space providing an opportunity to connect through work meet-ups, social gatherings, music and food. The suffix ‘ology’ represents their expert knowledge; in preparing the best food and cocktails, sourcing local ingredients, and hosting great DJs.
We designed the illustrations of food, drink and musical motifs to emphasise the seamless transition from day to night. The colour scheme of the identity reflects the modern and stylish interior design. Our toolkit informs signage, posters, menu design, uniforms and coffee cups.
The first restaurant has launched in Dortmund and others will roll out across further Basecamp sites. We can’t wait to visit, we hear they mix a mean martini!