Bringing serious energy to creative copy
When our collaborator and long standing friend from Serious Oomph asked us to reimagine their visual identity, we knew we had to capture the dynamic energy that sets their work apart. They breathe life into brands through powerful words, and now their visual identity does the same.
At the heart of our solution lies an animated logotype that embodies the writer’s creative philosophy. While “Serious” maintains its grounded presence, “Oomph” comes alive through subtle animation, representing the transformative impact their writers bring to every project. This duality perfectly captures their approach: methodical expertise meets creative spark.
The identity extends beyond the logo, with individual letters from ‘Serious Oomph‘ deliberately scattered across their digital presence. The typography creates a visual indexing system, reflecting the diverse sectors their writers navigate from arts and culture, education, retail, charity, luxury to publishing, professional services, technology and property.
We chose a monochrome palette for a specific reason: in a studio where words reign supreme, the design needed to step back. The black and white framework creates a canvas where their clients’ stories and ideas can truly shine. It’s minimal, but never quiet.
The result is an identity system that does exactly what Serious Oomph does for their clients, it takes something fundamental (in this case, typography) and transforms it into something memorable. It’s serious enough for corporate clients, yet dynamic enough to capture the studio’s creative spirit.
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