Once again, we have collaborated with the team at KMI to create a new brand identity for Plantopia, a holistic wellness brand using potent plant therapy for Pure Utopia.
Plantopia’s chosen plant-derived ingredients have unique properties related to helping the body adapt to fight physical or mental stress and restore balance.
We illustrated macro textures of plants and mushrooms to visualise adaptogens and essential oils that contribute to a holistic wellbeing, treating mind and body as one.
The colour palette is light and sensory to complement wellbeing rituals that empower a sense of rebalance and recuperation.
Plantopia promotes positive change for people and planet health and has committed to five critical focus areas: people, community, planet, social and ecosystems.
We have brought these focus areas to life through icons, illustration and packaging that is made of either glass, paper or post-consumer recycled plastic.
Passionate about planet health, Plantopia has partnered with Ocean Waste Plastic, a concept made with the purpose of cleaning our oceans from plastic pollution. So, for each gram of post-consumer recycled plastic (PCR) used in their products, they remove the same amount of plastic from oceans and rivers.
Plantopia have already removed 6057 Kg of plastic pollution from the oceans; that’s the equivalent of 611,818 plastic bottles.