Setting the scene for product expansion

Adaptive is an established consultancy business, expert in the field of designing and delivering complex software solutions for capital and commodity markets. Their acquisition of Real Logic brought the open-source platform Aeron into the fold and with it the need to define the relationship between the parent consultancy brand and the product brand as well as understanding how Aeron will stretch and expand in the market and how it sits alongside Adaptive’s other product offerings in the future.

Our first work involved the redesign of the Aeron brand, giving it a distinctive wordmark, improving accessibility and creating a closer visual relationship with Adaptive. We are now working to develop the visual assets further and define the product naming and architecture framework for their growing portfolio.