Solving Challenges in Capital Markets
Adaptive addresses the unique challenges faced by capital markets firms such as banks, exchanges, brokers, and asset managers, by creating tailored trading technology solutions, maximising cloud opportunities, and helping clients gain a competitive edge.
Our work with Adaptive involved redesigning the brand and wordmark to enhance accessibility and create a stronger visual connection with their open-source platform, Aeron. We developed a product naming and architecture framework to support their growing portfolio.
We introduced a refreshed color palette, a new tone of voice, and a clear direction for the website and digital content. Our work also included designing iconography, selecting photography, and creating a cohesive design strategy for social media.
To bring Adaptive’s expertise to life, we collaborated with the talented Dmitrii Kharchenko, who illustrated their approach to key areas such as trading in the cloud, building bespoke trading technology, modernising architecture, and offering consulting services. Dmitrii’s work helped visualise complex technical concepts in a simple, clear way.
The new Adaptive brand perfectly encapsulates Adaptive’s identity as innovators in front office trading technology. It has boosted their online presence, making their brand modern, confident and aligned with their vision.
"The team at Together did an exceptional job in helping us transform our brand. The new visual elements and refined messaging have not only modernised our appearance but also clearly communicate our unique experience and positioning to the market. We’ve received very positive feedback from clients, partners and our employees alike.”
Annekathrin Haese, Head of Marketing, Adaptive
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