THIS + Discovery
Citizen science is emerging as an exciting and inclusive way to conduct complex research. So when THIS Institute were developing their citizen science initiative, they returned to Together Design. The platform leverages valuable insights from people who work in, or use, the NHS to contribute to the evidence that supports healthcare improvement. Through interviews, surveys and workshops, we gained insight from hundreds of representatives within the UK and abroad. Having developed the proposition, naming and messaging, we knew that all of our learnings had to translate into a look and feel that was authentic, inclusive, broad and playful but sincere… no mean feat!
The blend of the words THIS + Discovery was a natural choice for the name and our starting point for the logo. Thiscovery uses a bright colour palette that intentionally steers clear of traditional healthcare blues or greens. Our suite of illustrations reflects the various people that work, use and interact with the healthcare sector. The new platform is engaging more people than ever in healthcare research.