Anything but blue

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Bluey is the perfect antidote for today’s hectic lifestyle. At its core is the joyful simplicity that can be found in family life, showcasing how children learn and grow through play. It has become Australia’s most streamed TV show and is now shown around the world.

Together with BBC Studios and Bluey creators, Ludo, we’ve loved the challenge of bringing the award-winning, ani-mated series to life in a comprehensive licensing style guide that explores new brand extension opportunities. We have created over 100 new assets and designed product ideas that will make Bluey fans everywhere smile.

I wish we could bottle up the reaction to the Bluey style guide from everyone for you to see; Ludo, our toy partner, colleagues across the business. They all love the designs, as do we!

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