Where great minds work
Our new naming and visual identity for co-working brand Basehub offers design-led workspaces for young professionals across Europe - a place where great minds can meet and work. Whether a team of one, a growing startup or a more established business – Basehub has flexible co-working solutions which can be scaled up or down depending on a businesses needs. Reflected in the brand identity system our toolkit of flexible and tessellating assets are ever evolving and changing.
No two businesses are the same
The open and approachable wordmark was inspired by the contemporary interiors and unique furniture shapes within the space. The logomark, an abstract ‘b’ and also a birds eye view of a member working at a desk, reflects the different ways members can use the space and builds on the understanding of how no two businesses are the same. The brand is currently being rolled out across signage, marketing materials and digital applications.
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