Beauty Trend Report
2020 was a strange year. It tested many aspects of life and without question, events during Covid had an impact on consumer behaviour. The movement towards brands with a strong sense of purpose and solid sustainability credentials that care for our planet as well as producers, took centre stage and the trend continues.
In this “Accelerate Beauty” report series, Together Design partnered with The Beauty Creative to focus on the Covid accelerated challenges specific to the beauty industry. This report, the first in our series of 4 reports, hones in on sustainability and offers a programme of 14 actionable recommendations on how to elevate sustainability principles as a lever for growth.