Giant steps
in retail

Solution
For over 22 years, we’ve partnered with Boots to shape, refresh, and evolve many of their best-loved ranges. Our work spans nearly every in-store category including beauty, skincare, healthcare, vitamins, baby and maternity, food-to-go, and electricals. We’ve delivered over 800 mood boards and 300 detailed design guides to support packaging and gifting across their portfolio, ensuring visual consistency and on-brand storytelling. Our ongoing remit includes trend-led seasonal gift ranges and beauty collections, working from concept through to production artwork for both Boots’ own brands and their global partner brands across all Walgreens Boots Alliance markets.

Impact
Our long-term collaboration has played a key role in ensuring Boots’ products continue to resonate with consumers, year after year. From refreshing core ranges to launching new collections, our design work helps Boots respond to trends, stand out on-shelf, and deliver engaging brand experiences across every category. Seasonal launches and gifting lines, over 60 limited editions to date, have consistently driven customer engagement and sales uplift, while our design systems ensure clarity and cohesion across Boots’ extensive portfolio. This trusted partnership continues to evolve, supporting Boots as it adapts to new retail landscapes in the UK and internationally.