Over the last 17 years we’ve helped Boots’ best loved brands stay fresh and relevant, and have brought many of their new ranges to market across the UK and beyond.
- Brand strategy
- Brand architecture
- Naming and messaging
- Visual identity
- Style guides
Seventeen years of success
Our long-term relationship with Boots has encompassed projects for most in-store areas, including cosmetics and skincare, haircare, healthcare, vitamins, gifting, electrical, baby and maternity. We’ve also refreshed their entire ‘Food to Go’ offer four times, as well as creating 60 seasonal limited editions.
Over 300 design guides created
At last count, we’ve designed over 800 mood boards and created over 300 design guides for packaging and gifting ranges across their portfolio.
The majority of our projects involve the design of trend-led seasonal gifts and beauty must-haves, for their own-brand ranges as well as partner brands and all Walgreens Boots Alliance markets. Our wealth of brand knowledge informs every stage, from initial concepts to production artwork and everything in between.
Understanding the Boots customer
Throughout many years and across a huge variety of projects, we’ve developed an intimate knowledge of the needs, aspirations, buying triggers and desires of Boots’ core customers. This deep customer insight is the foundation of the fruitful relationships we’ve built with the Boots team, and we’re proud to have helped this high street cosmetics giant achieve sustained success over the years.
We continue to work with this iconic retail brand on an ongoing basis, creating, defining and refining their own and their partners’ brands.
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