Made for sharing
Designed for the high street’s much-loved coffee shop, our limited-edition Christmas cup was brimming with festive spirit, and swiftly became a caffeine-fuelled Instagram hit.
- Naming and messaging
We’ve worked with Caffè Nero for more than a decade across their packaging, point of sale and marketing, so we know their brand and audience inside out. With our wealth of expertise in creating impactful Christmas packaging, designing a coffee cup for the seasonal market was something of a gift.
Embracing seasonal magic and the brand’s high street presence, our illustrations depict a festive street scene with a happy huddle of friends enjoying a coffee together during a spot of Christmas shopping. Retaining Caffè Nero’s iconic blue livery helped ensure that the illustrations connected closely to the brand.
A social sensation
Bringing a shot of feelgood festivity to the daily coffee stop, our limited-edition designs became a huge Christmas hit online, loved by employees internally and celebrated on social media throughout the season. The cup design contributed to sale increases not just in Christmas drinks but across all hot beverages.
“This isn’t just about pushing a seasonal product. We’ve highlighted and differentiated the drinks and built a brand that has won customers’ hearts. It’s a success story with longevity.” Sara Carter, Marketing Director, Caffè Nero
Need some seasonal packaging that gets people talking?Get in touch