Made for sharing

The Solution
With over a decade of experience working with Caffè Nero across packaging, marketing, and point of sale, we brought deep brand knowledge and seasonal expertise to the project. We created a joyful festive illustration featuring a bustling high street scene, where friends gather for a coffee break mid-Christmas shopping. The design embraced the magic of the season while staying grounded in Nero’s signature blue, ensuring strong brand recognition. The illustrated scene felt warm, inclusive, and full of personality, perfect for the social media moment it was destined to become.

The Impact
The limited-edition Christmas cup delivered a powerful blend of brand storytelling and festive cheer. It became an instant hit on social media, widely shared by customers and embraced by staff across the country. Internally celebrated and externally loved, the design helped drive seasonal engagement and contributed to an uplift in sales, not just in Christmas specials but across Nero’s entire hot beverage range. A true blend of creativity and commercial impact, the campaign brought a little magic to every coffee stop that season.