Delicious ways to feel better

Deliciously Ella is a plant-based food and wellness platform sharing delicious ways to feel better. Starting from a recipe website, the business has evolved into a range of plant-based food products, an app, a collection of bestselling recipe books, a podcast, and a growing social media community that sits at the heart of what they do.

  • Brand strategy
  • Brand architecture
  • Visual identity
  • Packaging
  • Marketing
  • Illustration
  • Guidelines

One coherent masterbrand

Brands like Deliciously Ella with a fast growth strategy often produce new brand collateral and packaging daily. Their product portfolio grows faster than their brand identity can flex, leaving the brand with an inconsistent mishmash of assets. It was time to reset the Deliciously Ella brand and combine their business portfolio into one coherent Masterbrand identity, whilst allowing enough space for each product extension to excel in its own market.

Deliciously Ella Packaging Range Waitrose
We now have six #1 bestselling cookbooks;
a plant-based food and wellness app; Deliciously Ella food products in 7,000 stores across the UK; a sister brand, Plants, exclusively to Waitrose; and a podcast. Ella Mills, Deliciously Ella
Deliciously Ella Branding
Deliciously Ella Brand and Packaging Design Guidelines

A flexible branding system

We worked with the Deliciously Ella team to deliver a new brand world that can flex across their digital and offline platforms as well as re-instate some of the beauty, individuality and premium nature of the brand. From crafting a new master brand logo, establishing a colour palette, tone of voice, digital content, iconography, photography, social media and podcast squares to packaging, POS and FSDU’s, we have not left a single brand asset untouched.

Deliciously Ella Food Packaging Redesign
Deliciously Ella Food Packaging Rebrand
Deliciously Ella Packaging Range Waitrose