The joy of a sweet counter
Fortnum & Mason Boiled Sweets
Reimagining the sweet counter.
The Solution
Inspired by Fortnum’s commitment to creating joy for customers around the world, we designed a new pick-up gift range that brings the Piccadilly sweets counter to life in a portable format. Using some of the most popular flavours from the original counter, we created a series of tins filled with traditional boiled sweets.
The packaging takes visual cues from vintage sweet jars, with each design brought to life through a mix of joyful patterns and bright colours. These elements honour the heritage of the confectionery category while feeling fresh and uniquely Fortnum’s. The range includes a flexible design system that makes it easy for the business to add new flavours and continue to grow the collection over time.
The Impact
The work has helped expand Fortnum’s confectionery offer while staying true to the spirit of the original counter. The collection has been met with great excitement and celebrated in the design industry, winning a FAB Award for packaging design.
Every inch of the confectionery counter is laden with sensory pleasures, with these jars you can now take a piece of unforgettable joy home with you.
The packaging was featured in the design press and won multiple design awards.
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Plants
