Delicious ways to feel better

The Solution
We created a unified brand world rooted in Deliciously Ella’s core belief that feeling great doesn’t need to be complicated. The new identity captures the simplicity and warmth at the heart of the brand, designed to feel supportive, uplifting, and grounded in real-life wellness.

A flexible Masterbrand system brings consistency across everything from oat bars to digital content, while allowing space for product individuality. This included a redesigned Masterbrand logo, paired with a lockup that proudly communicates its 100% plant-based promise. We introduced a rich, organic colour palette and an encouraging tone of voice that feels both warm and grounded. The new visual system was completed with refreshed iconography and photography that celebrate natural, transparent ingredients. Packaging, POS materials, and FSDUs were all reimagined to feel premium yet approachable. Finally, we ensured the brand experience was seamless across all digital platforms, social media, and the podcast. Every asset was crafted to feel like a helping hand—supportive, beautiful, and rooted in the belief that simple things can be powerfully transformative.

The Impact
The rebrand clarified Deliciously Ella’s positioning and deepened its connection with a growing, health-conscious audience. The brand has now sold over 100 million products, including 20 million oat bars in 2023. It expanded into major UK supermarkets and launched successfully in the U.S. via Whole Foods. In September 2024, Deliciously Ella was acquired by Hero Group, marking a major milestone and setting the stage for global expansion.