Our wonderful
world of licensing

Bluey is the perfect antidote for today’s hectic lifestyle. At its core is the joyful simplicity that can be found in family life, showcasing how children learn and grow through play. It has become Australia’s most streamed TV show and is now shown around the world.

Together with BBC Studios and Bluey creators, Ludo, we’ve loved the challenge of bringing the award-winning, animated series to life in a comprehensive licensing style guide that explores new brand extension opportunities. We have created over 100 new assets and designed product ideas that will make Bluey fans everywhere smile.

Together with NBC we had the honour of developing a lifestyle brand for British television drama Downton Abbey. A style guide that transforms the inspiration of Downton Abbey into lifestyle products and packaging. Product categories were inspired by the rooms where the dramas of the family life and social hierarchy in this Edwardian stately home played out: the kitchen, drawing room and dressing room. Each room has its own design assets, illustrated in a classically elegant Downton style that holds the whole licensing program together.

Limited editions are a fantastic way to generate excitement and buzz around a brand. They offer a fun opportunity to step outside the norm and introduce unexpected innovations.

We love bringing brands together. It’s like yin and yang, complementing each other rather than competing. We find the sweet spot where two brands can engage their fanbases with something more exciting than they could achieve alone.