The future of plant-based living
Ten years ago, Deliciously Ella started making delicious plant-based food as accessible as possible. The plant-based landscape has changed beyond recognition since then, with around 50% of UK households now buying plant-based food products.
- Brand strategy
- Brand architecture
- Visual identity
Launching a sister brand
We have worked with husband and wife duo Ella and Matthew Mills on a new visual identity and packaging for Plants, a sister brand to the plant-based food and wellness platform Deliciously Ella.
Defining a new category
A design system for rapid growth
A green and cream color palette dominates the range, with accent colors used for ingredients, product photography, and product title differentiation. The range looks delicious and elevates plant-based food to a premium offering. It spans the entire supermarket, from creamy coconut yogurts to filled pasta, fresh sauces, on-the-go options, bean burgers, dips, breakfast cereals, nut butters, and confectionery. Our extensive brand guidelines and design system have helped the Deliciously Ella team roll out their ‘Plants’ range at high speed to meet the demands of new product development and product launches.
We approached Together with a very unusual brief: to help us build a brand world for Plants that would look as relevant in freezers, as it would in the cereals aisle.
The team at Together approached the challenge with huge attention to detail and insight, and ultimately created something we adore. It is subtle yet distinct, and whichever pack format we work with we have something that is category relevant. Matthew Mills, CEO
Looking to grow your brand into new categories?Get in touch