We created a campaign that brings the nation’s favourite flower shows to life, celebrating each one’s uniqueness and appealing to everyone from seasoned horticulturalists to budding enthusiasts.
- Naming and messaging
- Digital and social
Flowers for every occasion
The Royal Horticultural Society’s five shows are a British summer time institution, and all are distinctly different. We delved deeply into the horticultural world, choosing a flower for each show that would not only capture the event’s unique essence, but also be blooming at exactly the right time.
We then developed a series of witty and eye-catching hero images that pair the traditional with the unexpected. An ice-cream cone became the emblem of Tatton Park’s fun-filled family day. Chelsea is represented by the iconic tricorn hat worn by the pensioners who famously frequent the show. And so on…
Different yet connected
The campaign extended across multiple channels and formats, from print and outdoors to digital and merchandising. Our approach created a distinctive feel for each show, while ensuring that a strong thread of visual consistency connects all of the summer’s five events.
20% increase in footfall
With powerful impact and immediacy across all scales and formats, our campaign captured people’s imaginations, attracted new audiences and helped increase footfall 20% year-on-year. In fact, it proved so successful that the RHS decided to extend the campaign for a further two years. Blooming marvellous!
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