Inspiring everyone

to grow

The Solution
We immersed ourselves in the world of horticulture, identifying a distinctive flower for each show that would be in bloom at just the right moment and reflect the character of its setting. From there, we crafted a witty and visually arresting campaign featuring hero images that paired tradition with the unexpected. An ice cream cone bursting with flowers became the emblem of Tatton Park’s playful family vibe, while Chelsea was represented by a classic tricorn hat, a nod to the show’s famous pensioner attendees. Rolled out across print, outdoor, digital, and merchandising, the campaign offered a unique identity for each show while maintaining a consistent look and feel across the series.

The Impact
With strong visual storytelling and high flexibility across formats, the campaign captured public imagination and delivered measurable success, increasing footfall by 20% year-on-year. Its effectiveness in drawing both loyal fans and new audiences led the RHS to extend the campaign for a further two years. The campaign not only elevated the shows’ visibility but also reinforced their place as a much-loved staple of the British summertime.