In the mood
for a cup of tea?
Introducing a new and decidedly untraditional range of teas for South Korean brand Teatra, each with its own personality to reflect a different state of mind.
- Packaging
- Illustration
Attracting a new generation
of tea drinkers
Teatra is not your usual cuppa. Each blend and flavour has its own distinctive personality to reflect a different state of mind. Adopting a change of tea culture in South Korea from straight tea to blending tea, Teatra appeals to a young, millennial audience who are more curious about taste and the health benefits of the range.
We created a visual system through vibrant and patterns across black, herb and green teas to differentiate and celebrate the distinct flavours and blends.
Capturing impact
From First Break, Sisters, Young Grey, Cuz Mind to Mint Crew, each brew provides an emotional lift. Working with the team at SPC, we developed a bright and vibrant colour palette, created a range of patterns and illustrations, and designed the new packaging concept to easily navigate the range.
Award winning brew
We are proud to say that our packaging has won a Red Dot award in Germany. Which is a good reason to put the kettle on.
Need packaging that brings out your brand’s unique flavour?
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