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Iconic restaurant,
inspired retail

Together Design The Wolseley Branding and Packaging

The Wolseley
Taking an iconic restaurant into retail.

The Wolseley, one of London’s most famous and internationally renowned restaurants, sought to extend its brand beyond the dining experience. As part of its expansion, it launched a premium gift collection and opened Café Wolseley at Bicester Village, complete with a dedicated retail space. The brief was to create a packaging system that would capture the elegance and allure of The Wolseley’s famed interiors while delivering a seamless and memorable retail and takeaway experience.

The Solution
Inspired by the restaurant’s striking art deco interiors, from its distinctive monochrome flooring to its ornate architectural details, we developed a cohesive visual identity for The Wolseley Collection’s gift and takeaway packaging. This included everything from luxury gift wrap to packaging for The Counter at Café Wolseley. Our design approach translated the brand’s rich visual language into tactile, theatrical packaging moments that felt unmistakably Wolseley, while also ensuring practical application for both gifting and food retail formats.

The Impact
The project’s success was recognised with industry acclaim, winning Gold at The FAB Awards and earning a Finalist spot at the Mobius Awards, a testament to the power of design in translating hospitality heritage into retail excellence.

Together Design London The Wolseley Branding and Packaging
Together Design The Wolseley Food Packaging Design
Together Design London The Wolseley Branding and Packaging
Together Design London The Wolseley Branding and Packaging
Together Design The Wolseley Food Packaging Design
Together Design London The Wolseley Branding and Packaging
Together Design London The Wolseley Branding and Packaging
Together Design The Wolseley Food Packaging Design
Together Design The Wolseley
Together Design The Wolseley
Together Design The Wolseley
Together Design London The Wolseley Branding and Packaging
Together Design London The Wolseley Branding and Packaging
Together Design The Wolseley Food Packaging Design
Together Design The Wolseley Food Packaging Design
“The power of the brand combined with its unique design resulted in an exclusive launch at Selfridges followed by Harrods, Fenwick and Mr Porter.” Lauren Gurvich King, Head of Retail, Corbin & King
Together Design London The Wolseley Branding and Packaging
Together Design London The Wolseley Branding and Packaging
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