in body care
Tweakit is a sustainable and refillable body care brand that believes performance and planet can go hand in hand. Water accounts for up to 95% of most shampoo, conditioner and body wash on the market. Tweakit has developed waterless, plant-powered powders, eliminating the carbon cost of transporting water and reducing millions of tons of single-use plastic waste in the process. Customers simply add water to Tweakit’s long-life bottle, pour in the powder, shake and voila. The resulting high-performance shampoo, conditioner and body wash leaves people with a clean conscience too.
- Brand architecture
- Brand strategy
- Digital and social
- Naming and messaging
- Style guides
- Visual identity
Powder to the people
We worked with the Tweakit team to create the visual identity, packaging and tone of voice for the brand, and we’ve put ‘WE’ at the core of the identity, as it is our collective action that will have the biggest impact. The powders are packaged in fully recyclable, 100% compostable tubes with bright colours and bold patterns. Organic shapes morph from straight edges into blurry bursts, evoking the dissolving powders in water. The brand’s revolutionary science, ingredients, and innovation are all wrapped up in Instagram worthy, joyful packaging.
Small tweak, big impact
Tweakit’s tone of voice is upbeat, positive, fun and non-judgemental. We’ve worked hard to engage a broader audience, including those who would welcome a positive outcome for the planet whilst also ensuring product performance. Messaging is used as a call to action: ‘Alone we’re small. Together we’re mighty’ or ‘Small tweak. Big Impact.’ Tweakit are embracing the power of small, encouraging everyone to make simple, tiny, positive tweaks to their everyday habits. And when we put loads of them together, they make a big impact.
Happy hair, happy planet
Over 30 years of trichological and skin science specialism goes into every Tweakit formula. The cruelty-free, vegan formulas are free of sulphates, silicones and parabens, meaning they’re kinder to skin and hair as well as the environment. All products derive from 99% natural ingredients and are made in the UK to further encourage a circular approach to body care.
Together has been on a supporting journey with us from day one. They condensed our essence into a seamless and powerful sustainable body care brand. Together have become an extension of our vision and company. Ben Anderson, Co-founder, Tweakit