Brand architecture

The biggest brands often grow through acquisition, and sometimes in a relatively haphazard fashion. With a hotchpotch of visual identities, sub-brands and names all under one roof, and an array of internal divisions and politics to consider, big brands can find themselves with a portfolio that’s tricky to navigate and difficult to understand. At this point, it’s time to take a step back and consider your brand architecture. Clarity and consistency are crucial to engaging your customers; with a well-organised structure you’ll make better sense of your offer and improve the way you define and communicate your business.

Yet whilst consistency and consolidation are important, brand portfolios are often highly nuanced, so it’s rarely a case of ‘one size fits all’. At Together we’re experts at turning complexity into clarity. Through research, analysis, collaboration and facilitation, we’ll find the best solution to help you build brand equity while ensuring you have room to grow. We’ve delivered successful brand architecture projects for clients across several sectors, including Epicor, Pearson and Penguin.

Ready to reconsider your brand architecture? Get in touch today.