Brand Strategy

For us, developing your brand strategy means first understanding your business strategy. Our process begins with in-depth research into your market, audience and ambitions. Next, we evaluate your opportunities and challenges, assessing what will drive you to achieve your ambitions. We gain insights that spotlight the decisions which need to be made, and then collaborate closely with you to challenge, energise and devise the decision-making filters. Once we all understand the realities and benefits of change, we agree what needs to be done, and set about communicating the new principles and strategy in a way that’s clear and compelling.

Our brand strategy process includes audits, interviews, investigation, workshops, facilitation, brand positioning articulation, and go-to-market planning. Our outputs can include everything from brand strategy frameworks, to platforms, reports and toolkits. Working across sectors including education, software, retail, licensing and the arts, we’ve created game-changing brand strategies for clients such as Epicor, Pearson and The Health Foundation.

Need to define your brand’s strategic future? Talk to us.