Visual identity

We bring brands to life through identities that are as strategic as they are creative.
Your visual identity is your ambassador and should radiate your brand personality, encapsulate the story of your business, communicate your offer and reflect your values and purpose. Our process begins by digging deep into your brand, discovering what makes you tick and how best to communicate your uniqueness. Once we’ve established the big idea, we then begin crafting every detail, to create impactful branding that looks effortlessly stylish and gets you noticed.

Your visual identity toolkit includes everything from your logo, colour palette, typography and fonts, to messaging, tone of voice, icons, patterns, illustrations, photography and more. Each element has a reason for being and comes with clear application principles, and together they deliver consistency with enough scope to flex for different channels and audiences. We’ve created many successful visual identities across several sectors, for clients including Haws, Tweakit, The Health Foundation.

Want a visual identity you’ll be proud to stand behind? Talk to us.